BOLU are purveyors of fine quality tea, directly sourced from Fair Trade plantations in Darjeeling, North India. The brief was to design an original, contemporary piece of packaging with a premium tone and striking shelf presence. 

The starting point to achieving this goal was developing an interesting pack shape. After exploring many options, a balance of aesthetics and function were applied. Visually the pack looks completely harmonious-due to the integration of flowing, curved lines that echo traditional Indian architecture. 

Inviting Curious to the party was the key to success in this epic project. They lept into action designing sumptuous iconography and fused with it with a vibrant colour palette, to create a contemporary range of packs. Brilliant.