2009/2010 Orca 3.8 Triathlon wetsuit Design.

I designed the graphic system, story boarded and art directed the photoshoot and designed the brand campaign. The tagline for this wetsuit was 'Mind Over Matter Over Water. The strategic placement of buoyancy panels meant you could fly through the water.. not quite over it! The imagery is aspirational and reflects the technical nature, wow factor and high performance of the 3.8. The 3.8 gets its name from the Ironman swim distance which is 3.8 km. This is metric obviously..

This image has been in many print ads and on the cover of a few international magazines. I also retouched this image!

Print advertising - Mind over Matter Over Water

Gratuitous model shot... Orca wetsuits transcend performance and have become objects of desire. This wetsuit was in 'Vogue' in 2010.

Wetsuit artwork

2011/2012 Orca 3.8 Wetsuit.

I designed the wetsuit graphics and collaborated on the physical design.

Brand campaign for 2011/2012 - I designed the rollout across all media.

Wetsuit arm graphic

Chris McCormack - 2X Ironman World Champion