2XU Compression Packaging - MCS Cross Training

Role: Creative, graphic design, structural design

This design was an evolution of the original MCS packaging that focused on sport specific application of the garment. The product range covered football to crossfit. Targeted muscle mapping gave increased muscle support, aided muscle memory and enabled heightened proprioception. The information was upgraded to educate on the benefits of the product as well as show that the claims were backed by independent research. The structural design evolved the previous packaging by adding more real estate to inform, cross sell and celebrate the product within.