Jägermeister Superkühl Haus x ESKEI83 - Ice Cold

To spread the word on its new brand message “Superkühl” Jägermeister decided to create the coolest party location in Parookaville – the “Superkühl Haus”. And to celebrate it beyond the festival itself, we (la red Berlin) were asked to develop a communication concept for the brands digital channels.

We arranged for one of the DJs from the “Superkühl Haus” line-up – ESKEI83 – to produce the Superkühl track – a song made out of ice sounds – and spread the word about it in the teaser video.

All that was still needed for the track to become a hit was, of course, its very own video that could be shared on ESKEI83’s digital channels. We produced the video from the first live performance of the track at Jägermeister Superkühl Haus at Parookaville.