Lead Designer | Art Direction - Strategy - Concept - Print - Campaign - Branding
Client: Singularity University | Agency: We Are Pi, Amsterdam
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Take a Closer Look Campaign, created and produced with a small team at We Are Pi. Working closely with a small strategist team we dissected a complicated brief and produced a series of simple thought provoking pieces that communicated the intentions of Singularity University, and the conversations that they wish to initiate.
Singularity University is a benefit corporation whose purpose is to empower leaders, companies, brands and governments to build a global community committed to understanding and utilising cutting-edge exponential technologies.
Ahead of the Summit organised by SingularityU The Netherlands, WE ARE Pi was tasked with creating a series of communications that bring to life the questions that will be posed at this year’s summit. Simplicity is key in WE ARE Pi’s creation of the ads, following the idea that complex questions require simplified explanations. These questions range from: what will we want to do with our free time once robots help us, how will we organise ourselves considering digital possibilities, how will we feed the planet’s growing population, and who will own the rights to DNA.
“Europe has contributed greatly to humanity’s progress. We want Europeans to positively and openly consider what is currently possible or will be possible in the near future to spark global solutions improving the lives of many. It’s our mission to build active communities of doers starting with the awareness on the potential impact of technological developments on society, including our organisations. WE ARE Pi helps us to bring that message across in an unconventional way. We can solve it together."
Diederick Croese, cofounder of SingularityU The Netherlands
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“SU is committed to creating a positive and sustainable global impact through the billions of people who benefit from our programs and activities around the world, so we looked for a partner who shares our ‘mission-driven’ values. Our global ecosystem now has activities in more than 90 countries - a powerful base from which we and WE ARE Pi can build upon.”
Singularity University VP of Strategy Gabriel Baldinucci
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