Cisco Brand Book covering all brand and identity standards.

Overview of all the Cisco brand identity system elements.

Treatments (surface and materials) overview page showing cross media examples.

Graphic elements overview showing how they can be integrated into objects and shapes.

All elements of the Cisco brand identity system are documented in ancillary guides that describe Cisco design principles and how to design to match your intent.

Cisco photography examples shot for the identity system reboot. Over 1,000 custom-shot images per year are added to Cisco's stock photo library along with matching HD video. Photography is one of the primary conveyors of the Cisco brand. Photography by Achille Photo.

Icon design is standardized into two styles: pictograms and photorealistic. These icons are used in Cisco products and marketing. All icons are created for Cisco via standardized process and costs.

All collateral templates were redesigned in both portrait and landscape format. Each template offers a variety of layout options and allows for use of images, infographics, and just about any amount of text. Guidelines for each template encourage creativity and focus on design principles rather than rigid standards.

Presentation and email templates are offered in a number of options to allow for multiple content and data types.

Video templates for logo animations, opening/closing sequences, titling, lower thirds, etc. allow creators to create a cohesive experience across anything they are creating. Adobe After Effects templates are controlled via a custom interface that allows for on the fly control of color, type, motion, etc. Thanks to Westernized Productions for the always amazing work.