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I'm a senior creative director who collaborates with design, user experience, and marketing teams, external creative agencies, and channel partners in the creation of big ideas to build brands. I have ideas, I'll find answers, and I won't live in the past.

I've led 6 brand repositioning and rebranding programs of… Read More
I'm a senior creative director who collaborates with design, user experience, and marketing teams, external creative agencies, and channel partners in the creation of big ideas to build brands. I have ideas, I'll find answers, and I won't live in the past.

I've led 6 brand repositioning and rebranding programs of 2 multi-billion dollar Fortune 500 companies and developed brand identity systems applicable to any deliverable across all media (mobile, social, video, web) and any intent (advertising, marketing, product).

During my tenure as Creative Director at Cisco the brand value rose from US $17B to $27B and Cisco evolved from being seen as a leader in routing and switching products to a transformational business partner.

My team and agency partners create ninja-level brand education programs that focus on cohesiveness, not conformity by teaching design philosophy and creative problem solving to global audiences.

My unique combination of agency, in-house, and university-level design teaching expertise enable me to transform global ad campaigns into marcom plays for BtoB and consumer audiences. To revitalize channel partner marketing assets such as partner/ingredient logos, and marketing templates to help solve complex co-branding and co-marketing challenges. To ease collaboration, prototyping, and design with user experience teams (product, web, and intranet) to evolve and revitalize design and experience standards for software and hardware products and platforms Read Less
  • Group Creative Director, Enterprise
    Nvidia — CA, USA
  • Creative Director/Head of Creative Services
    NetApp — CA, USA
  • Creative Director
    Cisco Systems — San José, CA, USA
  • Instructor, Web Design and Development Program
    UC Extension — Cupertino, CA, USA
  • Lecturer, School of Art & Design
    San Jose State University — San Jose, CA, USA
  • Design Manager/Senior UI Designer
    AOL — Mountain View, CA, USA
  • Creative Director
    Fleishman Hillard/FH Design — San Francisco, CA, USA
  • Creative Director
    KOR Media — San Francisco, CA, USA
  • Design Director
    Sapient/Studio Archetype — San Francisco, CA, USA
  • Senior Art Director
    CKS Group, CKS Partners, CKS Interactive, CKS New Media — San Francisco, CA, USA
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