D&AD - Windows Internet Explorer
When it comes to using the Internet many of us are stuck in a rut. We just visit the same handful of sites, blogs and pages again and again, week after week. When you consider what a vast, colourful, wonderful world the Internet is this behaviour is a bit like never leaving the street you are born on.
Internet Explorer believes that we should all explore the wonderful world of the internet as fully as possible - get off the beaten track and see what cool stuff is out there.
The challenge of this brief was to remind the tech-savvy generation what a rich and exciting place the
internet is, and inspire them to get out of their web rut and become ‘Internet Explorers.’
Showcasing the diversity of available content on the World Wide Web was the direction taken, encouraging users to explore the internet to its full potential.
