Boost is a range of great tasting performance drinks that have been created to pick you up, and keep you going. They come in loads of different flavours, and there’s a different Boost for different needs – Energy, Active, Sport, not forgetting the Smoothie for one of your five a day. 

 

Best of all, Boost is cheaper than the other leading performance drinks out there. So as well as the great taste and kick to your system, you also get loads of spare change to spend on yourself. And that, in a nutshell, is what makes Boost a no brainer.

 

The typical audience ranges from students, to price conscious individuals who like to shop on the high street rather than the boutiques. The challenge is to make Boost the energy drink of choice for a new consumer sector.