Yoga Poster and Flyer - City of Brampton
Business Goal: Promote Recreation and Sports department's fitness programs and facilities by hosting a yoga class on
International Yoga Day.
Creative Solution: Used a relaxing approachable colour palette of oranges and greys and an image of yoga during sunrise to promote the event. Maintained header branding, black bar with reversed text, established by Recreation and Sports, as well as the city footer bar branding. The result was a simple approachable piece which conveyed the message and drew a crowd to participate in outdoor International Yoga Day.
