Banyan & Finch Micro Guide
Business Goal: Educate and promote the business of copy writing, showcasing Banyan & Finch as a skilled
leader in this field.
Creative Solution: Based on the branding established on the client's website, a free micro guide was created for existing and potential clients of Banyan & Finch. Use of colour, yellow for approachable and blue/purple for quality, help to reenforce the Banyan & Finch brand. The client supplied photo images and I sourced others through stock photo purchases. I played with typography to add to the whimsical story telling approach used by the client.
