Cycling Map - City of Brampton
Business Goal: Promote and educate citizens and visitors about Brampton's vast cycling network.
Creative Solution: For this information-intensive piece I chose to work in a simplified style. I did this by creating groups of information, for example, cycling "Events" and cycling "Be Safe". I kept the colour palette of grey/blue and orange which was an established branding for this campaign "Ride a Bike, Discover Your City". It was also decided to print on a non-tear, water proof recyclable paper, as this piece is intended to be carried by the user, exposed to the elements, and will not be updated for the next five years.
