For this project I chose 19 images I took of Farnham town, representing my idea of how Farnham’s branding and advertising has changed through history. I based my booklet on a journey - taking the reader across the town in photographic terms. I started at West Street and went down one side, through The Borough, across to Castle Street and back to the Lamb and Lion Courtyard. I thought this would give the viewer a chance to see Farnham through the history (black and white photos) as well as seeing the town as it stands today (colour photos).
I thought well and hard about positioning, scale and angles of my photography and how this would be structured within the page. Often thinking about how the story would flow on spreads as well as a throughout the booklet. I thought hard on how I could communicate my message without using words and to do this I made emphasis on certain photos by decreasing/increasing saturation, creating borders, rule of thirds and different types of photo shots (close-ups etc).
