ryin kobza's profile

coors banquet

ryin kobza
•
coors banquet
brand identity, packaging, brand activations
Within four weeks of the relaunch, and in the absence of other marketing support, Coors Banquet went from a three-month decline of -7% to an increase of +1% — growing for the first time in 22 years.

Since the 2007 redesign, Coors Banquet has enjoyed sustained growth year over year.


Client Quotes

“The Coors Banquet redesign clearly started the turnaround of the brand.”

“This is the kind of success story that's every marketer's dream.”



Distributor Feedback

“It was 1988…when Coors came to Pennsylvania… GREAT BEER!…I bought a 6 pack of Coors this week. I fell in love with it again…I plan on it being my beer of choice. The new can design caught my eye, and it’s why I bought the 6 pack.”

“This is the best packaging initiative that I’ve ever seen. With the new trade up flows, I have Coors Banquet next to Budweiser – it’s making Bud look old and archaic. This thing is popping off the shelf.”

ryin kobza brand identity Packaging san francisco ryin kobza beer cpg

Brand Evolution, 2005–2015
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
2015 Refresh
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
2005 Redesign
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
ryin kobza brand identity Packaging san francisco ryin kobza beer cpg
landor associates
coors banquet
Published:
ryin kobza's profile

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ryin kobza's profile
San Francisco, CA, USA

coors banquet

packaging redesign and brand identity for coors banquet

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives