Exhibition gallery
This is the mark realized for the "Anatome Milano" galley, the hypothetic exposition that would host the creation of eighteen great designer of the world.
In the mark, the "m" is completed by the stem of the "a", so that remember (the arches of an arcade and) the concept of an exhibition gallery. The contrast between regular and italic style of the font give activity at the mark and this contraposition is used also in the extended typography, which is aligned to the diagonal stem of the "a".
About the colors, the red give institutionality at the exposition while the light grey recalls the city of Milan.
Color version
Greyscale version
Black and white version
Negative version