For 20 years, Côncavo e Convexo has been one of São Paulo most traditional Motels (known in Brazil as “love hotels”). In 2012, they decided to remodel the facade and suites to cater to a more sophisticaded public. They hired top brazilian architects Francisco Calio and Fabiola Fera for the architecture + interior design. Niramekko's job was to translate the architect's concept into an elegant and upscale brand and to apply it to every point of contact throughout the guests’ experience.