CAFE RACER · COFFEE + DONUTS

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Full branding package and apparel design

Is always nice to work on great projects, but is nicer to work on them with great people, and this is one of those!

CAFE RACER is a drive-thru coffee and donuts shop located outside of Athens, GA (USA).

Its owner has worked for years on a vintage motorcycle shop, and wanted to open a coffee shop based on

the 'café racer' concept and vintage aesthetic, a drive-thru shop next to the road, for motorcyclists, truckers and standard customers to take a quick meal and keep driving on the road.

I was commissioned by them to develop full branding package, formed by a motorcyclist illustration that would

be used on merchandising pieces and as the main logo of the coffee shop as well, a secondary text one and

a monogram stamp. The logo was painted by hand on the front side of the barn by the talented chalk artist

El Ruso Blanco, you can see the work on the pictures below.

Photo credit: Cafe Racer Coffee + Donuts