Graphic identity and branding exploration
I was commissioned by the good people of Fort Cardinal to develop the graphic identity and some branding elements for their brand new camping and equipment products company. With an obvious relationship with nature and wildlife, the concept for the logo was to represent a Cardinal bird, who gives the name to the brand and whom habitat goes across the eastern United States to Nova Scotia (eastern Canada), home of the company itself.
The project is completed by some type logo variations, a couple of monograms prepared to be used as a stamp, badges and pins, and a secondary version of the main logo. This one is a closer look to the Cardinal's head combined with one of the monograms to be used for different formats and merchandise purposes.