Discover Wine takes the winery experience on tour, providing guests with an approachable environment for wine tasting and cooking demonstrations. Discover Wine was designed to educate the consumer on Robert Mondavi's premium tier Private selection, while periodically hosting his luxury tier of Napa Valley wines for
tier-up comparison.
tier-up comparison.
Creative direction and design of branded environment including signage, truck wrap and standards guide.
Discover Wine "mobile winery" set in Concept phase with Grand Central Marketing.
New look and feel developed for the Robert Mondavi mobile winery that transcends his private selection and Napa brands.
The branded environment provides a complete Robert Mondavi experience blending art with education. Sensory stations shown here.
