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Developed while Creative Director for Constellation Brands Creative team. Targeting female millenials, Ooh La La is a pre-party wine spritzer w… Read More
Developed while Creative Director for Constellation Brands Creative team. Targeting female millenials, Ooh La La is a pre-party wine spritzer with just the right amount of zing. Shooting for a category breakthru, Ooh La La's design is French inspired and flirts with fun. Designed to stand apart from other varietals on the shelf, the bottle design was modeled after champagne but with a slender twist to communicate the light wine style. Read Less
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Targeting female millenials, Ooh La La is a pre-party wine spritzer with just the right amount of zing. Shooting for a category breakthru, Ooh La La's design is French inspired and flirts with fun. Designed to stand apart from other varietals on the shelf, the bottle design was modeled after champagne but with a slender twist to communicate the light wine style. 
Varietal specific case cards + bottle toppers for In-store POS.