Get. Jerseyed.
Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, made by PepsiCo.
Steven Stamkos is a Canadian professional ice hockey player and captain of the Tampa Bay Lightning of the National Hockey League (NHL).
The Challenge
Curate various assets around newly announced Powerade brand ambassador
Steven Stamkos.
Execution
To promote the collaboration between Steven Stamkos and Powerade. Mall billboards were created for consumers to get a chance to win a signed jersey.
