Bar La Quincaillerie
Rebranding des communications | Rebranding of the communications
The problem
The Quincaillerie Bar, located in Montreal, was producing flyers for its different events, and nights, with no real visual or conceptual links between them.
The solution
Using the concept of the pegboard, traditionally used by hardware stores and workshops (since "La Quincaillerie" litteraly means Hardware Store in french), created the flyers and posters of the events, in which all typography and visuals were presented as actually hanging to or fastened to the grid of the pegboard. I could not modify the logo, but I integrated it to this new grid I created on a wooden board, and also created the "beer-hammer" icon associated with it. The colors of the pegboard vary according to the type of event.
The problem
The Quincaillerie Bar, located in Montreal, was producing flyers for its different events, and nights, with no real visual or conceptual links between them.
The solution
Using the concept of the pegboard, traditionally used by hardware stores and workshops (since "La Quincaillerie" litteraly means Hardware Store in french), created the flyers and posters of the events, in which all typography and visuals were presented as actually hanging to or fastened to the grid of the pegboard. I could not modify the logo, but I integrated it to this new grid I created on a wooden board, and also created the "beer-hammer" icon associated with it. The colors of the pegboard vary according to the type of event.
Main icon for Bar La Quincaillerie
Icons designed for different events
1 Quiz night | 2 Hockey night | 3 Vinyl night | 4 Vinyl night
1 Quiz night | 2 Hockey night | 3 Vinyl night | 4 Vinyl night
Hockey Night
1 Poster | 2 Flyer front | 3 Flyer back
1 Poster | 2 Flyer front | 3 Flyer back
Quiz Night
1 Flyer front | 2 Flyer back
1 Flyer front | 2 Flyer back
Vinyl Night
1 Poster | 2 Promotional image for social media sites
1 Poster | 2 Promotional image for social media sites
New Year's Eve Boom Night
1 Flyer front | 2 Flyer back
1 Flyer front | 2 Flyer back
