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Nintendo Game Boy

Photo Credit: Kenshu Shintsubo
In 1991, on my first flight to Tokyo, a young Japanese lady sitting next to me, was playing with a Gameboy.

Seeing the device for the first time, I was fascinated.

As an art student, my first thought was "how could I access the screen to use the device as a medium".

Using Letraset square dots applied on architectural tracing papers, I conceived 6 minimalistic animations of 6 looping frames each, using a minimum of pixels, barely signifying a couple making love in 6 different positions.

A young curator, Makiko Hara, helped me get a meeting with Nintendo.

After a tense encounter, Nintendo's representatives told me they would consider my proposal.

A month later, Nintendo asked me to come see them again in their Kyoto's HQ.

They agreed to make the 6 digital animations if I agreed to sign a guarantee on the use of the work, which, among other things, forbidden sales of the programmed cartridge and necessitated the approval of the local Nintendo representative, every time I exhibited the work in a different country than Japan.

I signed with my both hands. Nintendo programmed the cartridge, adding 2 soundtracks and a hilarious speed control of the animation by pressing up or down the famous cross button.

The work simply called, 'Game Boy™', was exhibited in different configurations at
• Galerie Perrotin - Paris - 1994
• Stripe House Museum - Tokyo - 1994
• IT Park Gallery - Taipei - 1996
• Shibuya Parco Dept. Store, Urbanart - Tokyo - 1997 - Excellence Prize
Music/Songwriter: Stephane Schwab, composed with Metasynth, NYC 2000
Singer: Cleo
Nintendo Game Boy
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Nintendo Game Boy

After seeing a Gameboy on the plane taking me to Tokyo, Japan in 1991, I met in Kyoto with Nintendo to convince them to program for me 6 looping Read More

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