To uniquely distinguish a new brand of facial skincare device in the highly competitive market
of high-tech cosmetics, we developed the positioning and naming for a new type of sonic skincare device.
The brand name ‘BeGlow’ was selected for its shortness, its meaning and its availability as a valuable registrable dotcom.
We added a visual sequence of dots underneath the logotype to inspire rhythm and sonic waves,
indicating the products’ core features.
The packaging places the device’s glowing visual from behind
illustrating the meaning of the name and stirring expectations in the consumer’s mind.
BEGLOW’s first foray was intended for the British and Chinese market.
PLTFRM conceived a photo shoot using a caucasian model in a classic Shanghai townhouse.
Precise color corrections were regarded as key to style up each photograph according to the range of product colors from the offering.
Photographer: Victor Marvillet, Model: Demi