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Experience Music project branding project
GOAL Re-brand the EMP Museum (Experience Music Project museum) which is dedicated to the history and exploration of popular music located in Seattle, Washington.
The Frank Gehry–designed building is located on the campus of the Seattle Center. However, it has been struggling financially due to it's unclear identity since it opened.
APPROACH By re-examining the audience group and design based on their taste and needs, I was able to develop a system to serve the purpose.
