SOUR GRAPES
Some wineries aspire to great epicurean heights, focusing on pleasing taste and aroma, and producing elegant labels and glossy magazine advertising. This isn't one of them.
Some wineries aspire to great epicurean heights, focusing on pleasing taste and aroma, and producing elegant labels and glossy magazine advertising. This isn't one of them.
sour grapes wine comes in "white" or "red"the labels are printed using minimal colour to reduce costs
magazine advertising samples
Overall, the Sour Grapes brand strategy appeals to younger consumers who may not necessarily be wine drinkers, but base their alcohol purchasing decisions on price. By using a self-deprecating tone and humour, this winery can position itself uniquely amongst its competitors.
Finalist: Salazar Awards, 2007 | Advertising Category
Finalist: Salazar Awards, 2007 | Advertising Category
