Taking on Big Goals with a Humble Identity
Today, people are gaining awareness that our individual choices affect our health and the world in a multitude of ways. It's hopeful to observe that many have an ever-growing interest in responsible products and this tide has encouraged businesses to do better to support changing demand.
Oatbedient has a delicious product (unanimous thumbs up after our taste test!) with great, quality ingredients, however, we all knew that it wasn't enough to stand out, not just in the alternative milk space, but in the saturated mainstream market. And so began our mission to develop a heartwarming identity that sparks curiosity and would encourage more people to make a switch.
Leading the Brand Hearts First
When we first met with the founders of Oatbedient, we were moved by their earnest desire to create a product that was truly better for our bodies, not just a greenwashing marketing ploy.
Their goal? To be a well-loved brand providing the best nutrition through delicious, clean, plant-based products and simple, truthful communication with their customers.
Their goal? To be a well-loved brand providing the best nutrition through delicious, clean, plant-based products and simple, truthful communication with their customers.
For People, by People
Big brands don't have to lose their humanity. We knew we wanted to help build one that's the antithesis of cold mega-conglomerates that dominate the food industry.
Oatbedient strives to one day be a globally trusted brand for the everyday person, whether that's at home or in schools, hospitals, and offices. They stand firm that even as they grow and scale, they yearn to keep connecting directly with their customers through personal channels, so that they will always stay relevant and accessible to the next generation.
Big brands don't have to lose their humanity. We knew we wanted to help build one that's the antithesis of cold mega-conglomerates that dominate the food industry.
Oatbedient strives to one day be a globally trusted brand for the everyday person, whether that's at home or in schools, hospitals, and offices. They stand firm that even as they grow and scale, they yearn to keep connecting directly with their customers through personal channels, so that they will always stay relevant and accessible to the next generation.
In shaping the visual identity, we took a personable approach that aligns with this promise —creating Oatdit, a humble oat grain character whose wide-eyed view of the world is simple and blissful—accompanying you on your everyday adventures as it explores and enjoys the best that nature has to offer.
A Simple, Honest Voice
In wanting the brand to stand out, we initially toyed with louder expressions which we soon realised, would not only add to the noise but was less than relatable. Instead, we stuck with the obvious and focused on the brand's truths, keeping the tone honest and imbued it with the founders’ warmth instead of being overly exuberant or edgy.
