OUE SKY
Brand Strategy, Value Proposition, Brand Messaging, Brand Identity, Collaterals
To give form to an initially flickering vision, we dreamed of a place that will leave an indelible mark in the landscape. A place where people gather to nourish themselves (through food, drinks, music, and art), celebrate culture, and leave with their curiosities cultivated. Due to it’s prominent location, people of different backgrounds are inevitably drawn to the space. Instead of aiming OUE SKY at the lowest common denominator, both brands cater a culturally-enriching experience to the masses by testing individual boundaries— but without alienating them.
THE BRANDS:
Each brand is distinguished and defined by its own manifestations, yet unified by the founding spirit they share of a night-life destination that nourishes people through culture.
Each brand is distinguished and defined by its own manifestations, yet unified by the founding spirit they share of a night-life destination that nourishes people through culture.
High House:
A transcendent day to night destination that honours the bonds that shape us.
A transcendent day to night destination that honours the bonds that shape us.
Nova:
Where the renewal of life and ever-new cultural encounters are embodied.
Where the renewal of life and ever-new cultural encounters are embodied.
