One major feature of the application is to visualize a day in the consumer's life, following a horizontal timeline of moments in his or her life.  Alert icons offer opportunities to deploy critical insights from each moment.

 

The application was developed primarily to bring each consumer profile truly to life - achieved through the tone of the copy and art direction, pared with the ability for sales and research teams to easily add interviews to deepen the understanding of the consumer's needs.

 

One of the primary advantages of the application is bringing data to life in a visual way to help the sales force interpret data and the trends behind them.