The next generation of consumers is always hungry.
They're also always connected, and Taco Bell wanted to help them use their connectivity to order their Taco Bell favorites, and kill a bit of time while they're at it.
Feature Packs
Scrollable novelty functions, such as simple yet addictive games, and other experiences to highlight
menu items and help users decide what to order on their next TB trip.
Each new feature pack will appear every 4-6 months, increasing retention and overall usage time.
Group Order
Global feature to allow users to generate group orders and send to friends.
Featured Item
An expandable banner will feature a dynamic item or promotion, easily swappable.
Make Finding Your Food Fun - The Shaker
One problem the Bell's connected consumer encounters is simply deciding what to order. With a myriad of menu options, we decided to take advantage and help people find something great to eat and have a bit of fun while they're at it.
The user is first offered five categories of food, often tied to cravings, such as meaty, crunchy, spicy, and healthy. They can tap each one to reveal a suggestion to meet that craving. Don't like it? Swipe it away for a new one.
Best of all, if you want the app to do the work for you, simply shake it and your virtual array of options will appear, like a snowglobe of goodness.
