Wayfinding & Promotional Material
A simple, contemporary icon set to compliment the Jerwood's collection of 20th Century art. It also serves to contrast with the rough imperfections of the wooden signage.
Brochure advertising the new gallery. The overlapping cladding concept has been transferred from the boards to paper by staggering the edges of the pages. This has been re-inforced by placing a full-bleed image over the pages that gets darker with each 'board'.
Bright, coloured images of the area provide a contrast to the monochrome palette.
Bright, coloured images of the area provide a contrast to the monochrome palette.
An invitation for the grand opening ceremony. This takes the overlapping concept and pairs it with the icon system. I adapted the icons for the special event, dressing them up a little, as well as helping the party along with a wine bottle and glass. The invite combines both sets of symbols, with the drinks appearing from the bottom of the well–dressed icons.
I was asked by the Jerwood Foundation to layout a large format exhibition to be placed on the hoardings surrounding the building site. The exhibition is of work created by local school pupils.
I made the sign prototypes by hand —
