DECAMERON
COFFEE






The brand name of Decameron Coffee is derived from the famous work of Boccaccio in Italy. "The Decameron" is the first realist masterpiece in the history of European literature. The famous Italian critic Sanctis once put "The Decameron" and Dante's "The Divine Comedy" side by side, and called it "People's Song".

2M2DESIGN Schumann set the brand tone of Decameron Coffee as "Coffee with Story": People relax in the deep sound of music, and every moment of tasting the fragrance and bitterness of coffee melts into a wonderful story. Coffee is like a container, carrying and inspiring people to listen, tell or recall their own stories.







"I'm not in a coffee shop, just on the way to a coffee shop." Coffee was widely spread in Europe after being called a drink blessed by God by the Italian Pope. The story of ten young men and women in "Decameron" also started from the church. Starting point. 2M2DESIGN Schumann's design traces its roots and seeks inspiration from churches that represent classical European culture: the round rose window is projected into the dim church after being baptized by sunlight, as if God descended on the world. The simplified Chinese character "talk" combined with the rose window is simplified into ten points, ten people, ten cups of coffee, and ten stories, inheriting the beautiful symbol of the light and hope of the rose window.












Decameron Decameron brings people a comfortable coffee experience and builds a relaxing space, just like the key to the city, calming down people with different stories in the aroma of coffee, opening up the long-collected time Pick up your ideals.



Decameron Coffee Branding Design
十日谈咖啡 品牌设计

Design at 2M2 Art Direction Co.,
Client / Decameron  Coffee
Art Direction / Lingyuan Wang
Strategy / Michael Wang, Yeson Ye
Illustration / XII Wang
Interior Design / Michael Wang
Typography / John Wu
Graphic Design / Michael Wang,XII Wang,Boat Zhou

2016


DECAMERON COFFEE
Published: