Extra Skills
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Service Design Project
Extra Skills is a project developed within the Laboratory of system for the interaction in collaboration with professors Margherita Pillan and Marco Maiocchi.
The concept is the creation of a new service to facilitate the integration of foreigners in the labor market in the increasingly multiracial Milan.
The concept is the creation of a new service to facilitate the integration of foreigners in the labor market in the increasingly multiracial Milan.
Politecnico di Milano
2012
Branding
In Italy in the '50s employees were called "white collars" and were emplyed in a nice well-paid job.
The workers were called "blue collars", name derived from the blue suits they wore and were often underpaid.
The workers were called "blue collars", name derived from the blue suits they wore and were often underpaid.
The brand plays on this unhappy classification of workers bringing to light a "blue tie", becoming symbol of social redemption of underemployed workers.
