Gloria -'s profile

Branding & elements

Asado is a restaurant in Phuket, Thailand.
Asado (Spanish: [aˈsaðo]) are the techniques and the social event of having or attending a barbecue in various South American countries, where it is also a traditional event. An asado usually consists of beef, pork, chicken, chorizo, and morcilla which are cooked on a grill, called a parrilla, or an open fire.

This is the logo that they had and the menu.

They wanted to keep some curls in the logo and I wanted to get a cleaner look that actually was easy to read and remember. 

​​​​​​​

The menu needed a more organic feeling - a bit more vintage, so I opted for the reusable paper. I played around with thin graphic elements that make it a bit more playful and easy to understand that you can build your own dish with 3 sides. 



Flyer that promotes the biggest benefit - main meal plus 3 side dishes. 
No stock photos - I arranged a photoshoot in order to get an image for the flyer and social media, and a lot of good images came out - used the flat lay technique. 


Branding & elements
Published:

Branding & elements

Published: