"Our secret formula means that VITA needs only still or carbonated water to bring its natural citrus "flavours to life, creating a low-calorie, refreshing vodka drink that offsets dehydration and eliminates the need for sugary mixers. The world is becoming increasingly aware of the health impacts of sugar and has gradually started to look for healthier alternatives both in food and drink. Despite the market demand, this trend has not yet reached the alcoholic beverages market, until now." (Vita)