In both B&W ads (above) and color (below) I wrote headlines and copy to meet specific service offerings, events, and special pricing. In all cases the goal was to speak directly to the reader.
I wrote and designed this series of ads for the agency at which I was Creative Director.
Gore has a unusual "lattice" organizational structure that relies on employees' unique points of view. So, rather than the usual diversity ad tactic of highlighting the commonality in us all, I chose to cast the stark contrasts in people as a strength.
At the beginning of the Iraq war, Sierra was the health services administrator for TriCare. In addition to writing and designing this ad, which appeared in the Army-Navy game program, I created the tagline "service fit for heroes."
Using still images and kinetic type, I wrote and art directed this spot with the goal of provoking a dialog, even if the viewers were fast forwarding.
If Wall Street always gets the brightest financial talent, who's going to regulate them? These college recruitment posters are aimed to tip the balance.
ScienceCareers.org is the jobs site for the journal Science. With some very defined value propositions unique to the world of science, I wrote and art directed this series of ads.
Everyone wants great IT talent. So I helped this IT staffing firm attract candidates with specific, highly relevant value propositions presented in these engaging banner ads.
