Antonia Gilg's profile

ADIDAS Y-3 WMNs ICONIC BACKPACK

Y-3 WOMENS ICONIC BACKPACK

I enjoyed working on this design a lot because it involved a lot of mock-up creation and working with mood boards. The backpack is for the womens accessories range of Y-3 and was shown at Paris Fashion Week in Fall/Winter 2017.
The seasonal theme was "Men vs. Machine"



Development: Mirko Orsini
Creative Direction: Geoffroy Meyer 
Year: 2017



______________________________________________________________________________________________________
Men vs. Machine

At the beginning of the process, I created mood boards that dealt with the contradictions between the vulnerability of men on the one hand and the repetitive and monotonous aspects of machines on the other. 

_______________________________________________________________________
In the design phase, I created a concept that is inspired by the spine of the human body.I imagined a bag that would move together with the movements of the backbone thus being like an extension of the body. The movement would be possible through a grid like intersection of the bag. The grid on the other hand would also bring in the aspect of the repetitiveness that I dealt with in my mood boards.  
_______________________________________________________________________
For the sizing, functionality and the shape, I created a paper model of the bag. That was sent to the factory in order to create a fabric mock-up from it. 
_______________________________________________________________________
The final bag design in navy blue color way as shown in Paris


The final bag in an all black color way

ADIDAS Y-3 WMNs ICONIC BACKPACK
Published:

ADIDAS Y-3 WMNs ICONIC BACKPACK

Womens Icon Backpack I designed for Y-3, shown at Paris Fashion Week Fall/Winter 17

Published: