Social commercial. Silver winner of Golden Drum 2017.
Russian charity fund Galchonok supports rehabilitation programs for children with organic and incurable neurosystem traumas. Unfortunately, these children can not be cured completely, but to minimize the consequences of the disease they do need painful and expensive rehabilitation every day.
In order to rise awareness on the fund and explain the necessity of constant donation, we hacked the format of Russian popular website Coub.com – an entertaining platform with funny looped videos, and show daily repeated little but so hard efforts needed to be made by kids on the courses of physical development.
Credits:
Yaroslav Orlov – creative director
Olga Grishakova – art director
Julia Andriyanova – copywriter
Ekaterina Fenkina – producer
REFLEX Production
Anton Sokolov – director
Lesya Maglevanaya – producer
Lesya Maglevanaya – producer
Nikita Matveev – assistent
