The 1st TV campaign for Google Play in Russia
Insight
Many years ago, during the times of the Soviet Union, people used to read a lot. But there were also plenty of difficulties… Books weren’t easy to find, it was hard to get into poetry readings and many books were blacklisted or censored. Yet many people had a burning passion for literature and went through many hardships, to simply follow their passion.
Idea
We inspire modern Russians to keep reading, with the same passion as their forefathers did. Unlike those times, with Google Play enjoying your favorite literature is now much easier.
Many years ago, during the times of the Soviet Union, people used to read a lot. But there were also plenty of difficulties… Books weren’t easy to find, it was hard to get into poetry readings and many books were blacklisted or censored. Yet many people had a burning passion for literature and went through many hardships, to simply follow their passion.
Idea
We inspire modern Russians to keep reading, with the same passion as their forefathers did. Unlike those times, with Google Play enjoying your favorite literature is now much easier.
Credits
Agency: SLAVA
Client: Google
Production: B-reel
Director: Drake Doremus
Client: Google
Production: B-reel
Director: Drake Doremus
