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5TH GEAR PROMO - DISCOVERY CHANNEL

5th Gear - DISCOVERY


The Studio at Smoke & Mirrors London have collaborated with Discovery on a promo for the launch of 5th gear on Discovery Networks.

Director Ceri Payne worked closely with The Studio team on the idea which essentially was to have the 5th Gear team do a surreal car jump in an Audi R8 in a Hyper-real HDR contemporary warehouse setting. The car would then travel towards a huge concrete discovery D which would be suspended within this space.

The team initially pre-vised the jump to get the idea of camera heights and angles.

Then due to time constraints with delivery and shooting schedule the decision was made to shoot the 5th gear team in an Audi R8 on a green screen stage as reference and also for the interior of the car, everything else would have to be then created in CG.

This method worked out well in the end due to the highly stylised clean look the director wanted to create for the piece, which was pushed more in the grade with the HDR feel.


The piece was created and finished entirely in The Studio using C4D and Nuke with the exception of the final grade which was created in Resolve.


The promo airs August on The Discovery Channel



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5TH GEAR PROMO - DISCOVERY CHANNEL
Published:

5TH GEAR PROMO - DISCOVERY CHANNEL

The Studio at Smoke & Mirrors London have collaborated with Discovery on a promo for the launch of 5th gear on Discovery Networks. Director Ceri Read More

Published: