Project: Branding
Client: Settlin.in
Settlin.in, founded in 2015, is a real estate firm. Apart from buying and selling of the apartments, they are passionate about technology, they are passionate about real estate. By linking these two spaces, they have created a platform for data, analytics and all related services, which would not only cater to the entire real estate, but also bring everyone together to enrich the professionalism and harmonize the markets.
The brief was to create the logo with other collaterals for the brand. The challenge was to stand out in the market full of competitors in real estate field, and to make the ideology of the firm of "NOT JUST PROPERTY DEALING" visible.
The idea:
The thread! The look of the route is inspired from the vey basic concept of the business which is catering to various needs yet providing
a seemless experience to one and all.
The form has been derived from the traditional binding, stitching, strokes or pattern! The symbols are modern and quiet inclined
towards the millennial.
Logo explorations
Selected and final logo
Reverse
Visiting card: Front & Back
Letterpress effect on VC
Identity card
Glass facade
Flash page & landing page illustration
Hoarding advertising
