The project was to design a logo of Banasthali Institute of Design.
Banasthali Institute of Design is a unique institution that combines traditional heritage with present day needs of design education. With a vision of imparting design education and developing entrepreneurial skills among the women.
The concept:
I have used lotus as the main symbol as it represents:
I have used lotus as the main symbol as it represents:
Purity of heart, mind and soul, knowledge, intelligence and wisdom .
A spiral providing balance, progress, direction, initiation, centering, expanding, awareness, depth, connection and development. It is also considered to represent the evolutionary process of learning and growing.
The red dot here represents the centre point (bindu), which is believed as the junction point between the physical universe and its unmanifest source.
Visuals used here are of:
Blue Lotus. spiral and a red dot.
Initial explorations with the concept of lotus and inverse triangle
Explorations with lotus and BID in Devnagri
Final logo of Banasthali Institute of Design
Visuals and Color symbolism: A lotus, spiral and a red circle.
Black is the color for boldness, absorption of negative thoughts and energy that is why it is used for spiral.
Blue is used here to represent blue lotus which is a symbol of knowledge, intelligence and wisdom.
Red dot represents women itself.
Black is the color for boldness, absorption of negative thoughts and energy that is why it is used for spiral.
Blue is used here to represent blue lotus which is a symbol of knowledge, intelligence and wisdom.
Red dot represents women itself.
Logo with the color pallette
Oroginal and black and white version of logo
Logo with the surrounding area clear
Application of logo on the stationary
Application of logo on the publications of the Institute
