Ugly Drinks is the UK’s first unsweetened, 100% natural, fruit-flavoured sparkling water. The new identity was developed by JKR and I worked closely with them to bring their concept to fruition… pun intended : )

Final logo…

Earlier routes…

Testing the weight of surround path…

Size tests for use at small sizes. In the end a separate artwork was created.

The U/tongue illustration was also developed for use as an icon.

Winner of a D&AD Wooden Pencil and a Gold Clio Award.

Creative direction was by Steven McDavid at Jones Knowles Ritchie.