“ The brew ”, originated from Seattle, United States. It aims to portray informality as well as creating a friendly attitude to the working business world. Brew’s brand positioning is to engage “ white collared “ working adults who performs professional, managerial or administrative work. This product design is not only versatile but it is able to provide to their busy lifestyle. Developing Brew’s branding identity rooted from Seattle’s Culture place yet functional within the business industry, the logo is phonetic play “the” pronounce silently to represent subtle and friendly approach and “brew” fluid flow to represent informality.
