This was my first freelance project with Mekanism. Their Henry's Hard Soda client challenge usĀ to create a Spanish version of their "Live Hard-ish" campaign. The idea behind the Live Hard-ish was based on the premise that Gen Xers still wanted to party but in their ownĀ pace. TheseĀ ads captured the essence of theĀ English campaign using culturally relevant insights.Ā
LIVING LAĀ "NOT SO LOCA" LIFE.Ā
"REVENTĆN" MEANS "Party" but also means "Blow Up". This ad says something like "Blow up without Exploding"
