Fiber Cycle was a dream project. Good brief, good client, flawless production. This idea started as a print ad. And one day before the presentation, we saw its potential of becoming a simple and beautiful TV spot.
We decided to ditch all the other TV ideas we had and just go with Fiber Cycle. The client bought it without hesitation. The rest is history.
Gloria Dusenberry, Maria Bernal and myself won a Silver Lion at Cannes with this idea.
