This conceptual project documents the influence of a great designer in the era of International Style (1950-1960). The event is a retrospective that would showcase his various works to be held at the Denver Art Museum.
The historic significance of Saul Bass’ work is unparalleled to any other designer of his time. He revolutionized the film industry with his movie posters and title designs. The use of simple shapes and objects combined with solid colors connected with the viewer in a profound way. He showed what needed to be shown and didn’t make things fancy without reason. He created many logos for major companies but none was more important or visible than the corporate identity for Bell System Telephone Company. It was the most expansive redesign of an identity in the United States at the time.
His work is still often imitated to this day.
The historic significance of Saul Bass’ work is unparalleled to any other designer of his time. He revolutionized the film industry with his movie posters and title designs. The use of simple shapes and objects combined with solid colors connected with the viewer in a profound way. He showed what needed to be shown and didn’t make things fancy without reason. He created many logos for major companies but none was more important or visible than the corporate identity for Bell System Telephone Company. It was the most expansive redesign of an identity in the United States at the time.
His work is still often imitated to this day.