Jacobs Douwe Egberts professional appointed Conceptional to create a new coffee concept for education initiatives, The Brew.

The briefing was to develop an coffee concept for established high school and universities, based on research in The Netherlands, a good cup of coffee or tea influences your day in a nice way, this creative process of understanding the behaviour of people leads to a concept in which we create a relaxing moment together. Besides this the heritage and roots of Jacobs Douwe Egberts plays an important role in the setting of The Blend.

Conceptional developed the overall concept in cooperation with Creneau Int, customer journey, concept design, functional equipment layout, menu outlines, branding, signage & communication and development intent drawings.

The concept will be open from September 2017 at Hogeschool van Arnhem en Nijmegen (HAN).

Photos provided by Jacobs Douwe Egberts professional.

JDE | Consumatics | Creneau | Conceptional