In undergrad I met a fellow who was on the national pizza spinning team for the US. Little did I know that years later, I would be working in advertising, and needing the perfect pizza tosser (which he and his fellow teammate were). Using a gopro camera, we created an experiential video for Sbarro. The idea was to give the brand a bit more of what they actually are, and less of what they are seen as. In other words, enforce the idea that they are a hands on, non-fabricated, fresh company. 

Co-Creator - Jordan Coombs 
Big thanks to - Chris Green and Wilhelm Rodriguez