We were approached by Coleman to rethink their interactive space. Yet before we did that, it was essential for us to convey that we first understood the emotional side of the Coleman brand. For us, that boiled down to the idea of 'Legendary Innovation. Timeless Experiences.'
Co-creators included: Jordan Coombs, Miguel Hernandez, and Jeff Currey
We created a simple video to show exactly how Coleman Basecamp can help out. In this scenario, the campers had no choice but to take their steak extra-rare.